ABOUT MUM
WHY THIS EXISTS
Addiction has been in our families for as long as we can remember.
Years of trying to help. Some of our people walked through to recovery. Some did not make it that far. All of us watched the same gap appear, the same support fall away, the same moments when the system simply was not built for the long quiet between treatment and real life.
We did not set out to start a company. We set out to find what was missing for the people we loved. When we couldn't find it anywhere, we decided to build it.
WHAT WE BELIEVE
Recovery is not a treatment problem. It is a continuity problem.The science has been clear for years. The practitioners doing the real work have always been clear. What has been missing is the layer that stays when the program ends, the meeting closes, and everyone else has gone home.AI did not exist for this work until very recently. Now it does.We did not build Mum because AI is trendy. We built Mum because the technology finally caught up to the problem we have been trying to solve for nearly a decade.
WHAT MUM IS NOT
Mum is not therapy. Mum is not a sponsor. Mum is not rehab. Mum is not a replacement for the humans doing the real work of recovery.Mum is the continuity layer between them. The conversation that happens at 11pm. The accountability that holds when the meeting ends. The wisdom of practitioners, made available the moment a question shows up.
WHO BUILT MUM
200+ recovery practitioners shape Mum. Coaches. Therapists. Program leaders. Family interventionists. People running real outpatient centers, real meetings, real recovery events.Every protocol, every feature, every mentor personality has been pressure-tested against people doing this work for real.The wisdom in Mum is not invented. It is collected, with care, from the people who already know.
WHAT ARE WE BUILDING TOWARDS
A world where no one is alone with a question about addiction.
Whether the question is your own, about someone you love, or about someone you have lost. Whether you are sober, sober-curious, in active use, in early recovery, or twenty years out.
Mum is the private place to ask. Always there. Never watching. Quietly helping you carry what you are carrying.
Mum's the word.

